EXPERIENCE. PASSION. THOUGHT PARTNERSHIP.

Our clients appreciate our diverse pro-business backgrounds. We bring to you the crucial balance of business, technology & reporting disciplines. From strategy to execution, our team below brings together experts from analytics consulting and technology enablement to help you derive insights and business opportunities from your data to help you make better decisions faster.


Analytics Expertise

Matthew Choo

Director, Business and Consumer Analytics

  • More than 10 years experience in corporate business analytics, at admired MNCs such as Microsoft and Intel
  • Champion for balance scorecard performance management, as an independent platform to orchestrate numerous business units with multiple stakeholders (and priorities)
  • Held regional and field roles on market & business analysis, database marketing, performance management, analytics coaching
  • Provide flexible analytics consultancy, direction and resourcing for clients
  • Visualize business data to reinforce business decision making process

Analytics Technology

Lim Teck Lee

Chief Architect

  • Architected and built systems to process, analyse and visualize massive volumes of data for both business and consumer use
  • Designed and developed detection solutions to prevent information leakage and network intrusion, as well as network monitoring, data analytics and data mining
  • First class honours in Computer Engineering, National University of Singapore (NUS)


The team has done work in these categories:

  • Segment (enterprise, SME, consumer, distribution)
  • Role-based (sales, marketing, business development, finance, HR, operations, sales, CIO)
  • Audience (decision makers: business, technical, influencers)
  • Regional coverage spanning Asia Pacific, North America, Latin America
  • Industries (F&B, FMCG, IT, Education, Government, Defence)