At some point, you may have heard the adage: “Knowledge is knowing that a tomato is a fruit. Wisdom is not putting it in a fruit salad.” The point of this is that knowledge has to be applied correctly and to the right situation. This is true for Learning and Development (L&D) initiatives surrounding data. […]

Data analytics has come a long way since its foundations in statistics; from pyramid construction to powering the information highway of commerce. If data is the lifeblood of an organisation, then analytics would be the heart; the heartbeat like the cadence that drives progress. Thus, internal and external data practitioners are the antibodies to an […]

Marketing Analytics has developed a bit of a bad reputation. The Harvard Business Review has found it guilty of promising too much and underdelivering. But, dig a little deeper and you might find we are partly to blame. So, while Marketing Analytics may be a little winded from a media pounding, we tag in with a God-honest defence.